We develop Growth Strategies & ReDesign your Business

Business model Innnovation (BMI) is the heart of our Approach at Innovation Race. Due our experience we see that their is no clear definition about BMI that is why only few companies can pull it off. Innovation Race defines a BMI in 5 major key elements.

Customer Value Proposition (CVP)

Solve an important problem for the customer and satisfies his need not only by selling the product but also how it is sold to him. 

Profit model

Revenue model:

  • How much money could be made?
  • What are the Cost structures?

Target Unit Margin to cover overhead by each transaction Resources model:
How quickly resources should be refilled for the target volume.

Key Process

Needed to deliver CVP successfully

  • Design
  • Manufacturing
  • Product Development
  • IT
  • Sourcing
  • Marketing
  • Hiring & Training

Key Resources

Needed to deliver CVP successfully

  • People
  • Information
  • Technology
  • Brand
  • Equipment
  • Partners
  • Channels

Customer Empathy Map

Needed to analyse the CVP successfully.

Questions we try to answer:

  • How to make a Business model viable for the Future?
  • How to identify new opportunites for game-changing innovations?
  • Which aspects of other successful companies „strategies“ we can use?
  • What we can learn from other successful countries & companies?

Furthermore we will have look at different business model archetypes which fousing on problem-solving continiuum. Another way to boost you to the next level is to think in analogy that means to consider how the model for an existing business or another industry might be applied to your context.  


N.Zafar Innovation Race Ventures 
Valentinskamp 24 
20354 Hamburg